Continuous relaunch

Setting up and operating a sustainable infrastructure requires special knowledge.

We help your agency or company to set up this infrastructure and, if necessary, to maintain it.

Whether you are a beginner or a professional, we are the right contact for you!

What is the Continuous Relaunch approach?

The continuous relaunch approach is a strategy in which software is re-released at short, continuous intervals in order to regularly incorporate improvements, feedback and innovations into the product. The focus is not on seeing the software as a one-off or rare product, but on continuously optimizing and developing it further. The strategy can help developers to promote agility and respond better to user needs.

Here are some core principles of the Continuous Relaunch mindset:

Fast feedback loops: developers release new features or improvements in regular cycles and analyze feedback. This enables a direct response to user feedback and increases the relevance of the software for users.

Small, frequent updates instead of large releases: Small, continuous releases make it easier for users to process changes, and quality assurance can be better focused on specific modules or functions.

Incremental innovation: Continuous relaunch promotes the idea that product improvements are introduced gradually, which minimizes the risk of bugs or serious problems. Developers can test new ideas in small steps and introduce innovations incrementally.

Responding flexibly to the market: By releasing new versions frequently, developers can react quickly to trends, competitor products or changes in the market without having to wait for a long release timeline.

Automation and CI/CD pipelines: Automation tools and CI/CD (Continuous Integration/Continuous Delivery) pipelines are crucial to enable continuous relaunch. Automated tests, builds and deployments ensure that changes reach the production environment reliably and quickly.

Customer-centric development: The continuous relaunch approach forces developers to pay close attention to user needs and collect valuable data in order to continuously improve the software. Product decisions become more data-driven and more closely aligned with the end user.

Through the continuous relaunch approach, developers create a flexible, user-oriented software environment in which the product is in constant dialog with the market and continuously adapts.

For beginners and professionals!

Implementing a complex technology stack is a real hurdle for many agencies and companies that do not have the relevant expertise and/or resources. Especially because the operation must be ensured in the long term.

This is where we come in. Especially if you do not have the relevant knowledge in your team and do not want to maintain the resources for this in the long term, we can not only take over the initial setup of the stack, but also the operation and further development on request. It makes no difference to us where your infrastructure is located!

Even for professionals who already have the relevant knowledge and possibly the stack, it can be worthwhile working with us to further develop and optimize the infrastructure. In this case, we act as consultants and work with you to develop the appropriate support concept!

What we offer!

The continuous relaunch approach is practiced by us in our projects, especially on the DevOps and development side. In addition to transferring knowledge about this approach to our customers, it is important to us to provide you as a customer with the appropriate technical infrastructure. In addition to analyzing the current infrastructure, we naturally provide you with comprehensive advice and tailor the infrastructure to suit you. The ultimate goal is a sustainable infrastructure.

Figure: contact person Daniel Lienert
Continuous relaunch, let's do it!
Whether you are a beginner or a professional, contact us for your project and we will support you with analysis, consulting, conception, implementation and operation!
Daniel Lienert
Managing Director & CTO punkt.de GmbH
+49(0)721 91090
Contact now
Wer nichts wagt, kann auch nichts gewinnen!
Marco Schiffmann, Digital Consultant at punkt.de